Our Story

Everyone's had the same argument with a garden hose. You pop the fitting on, walk over, turn the tap, and it takes one look at the water pressure and launches itself across the lawn. You jam it back on tighter. It waits, and the next time you lean in for a closer look, it lets go, right in your face.

In the late nineties, Tim Kierath decided he'd had enough of garden hose connectors that leaked, split, or blew apart under pressure. "I believed there had to be a better way," he says. That simple idea became Hoselink in 1997.

The first ten years were tougher than anyone expected. Tim still calls them the "go broke" years. "Every morning I'd wake up knowing we'd lost even more money than the day before," he says. But he never stopped believing in the product.

Three people walking arm in arm along a sun-dappled path surrounded by a dense bamboo grove. The woman on the left wears a sleeveless white dress, the man in the center wears a light green button-up shirt and khaki shorts, and the man on the right wears a slate blue t-shirt and khaki shorts.

A family business, two generations deep

Sally and James Kierath grew up around the business before they ran it. As teenagers that meant reworking connectors at Sydney factories; later it meant the engineering, technology and finance roles that built Hoselink into the business it is today. Today Sally and James are joint Managing Directors, with James still hands-on in product development day to day.

A man in a blue t-shirt and khaki shorts waters with a hose while another man in a pink polo shirt and navy shorts watches and smiles in a sunny, green backyard.

Built here, not just sold here

For years, Tim and James talked about bringing manufacturing home to Australia. In 2019, over lunch, James pitched an Australian-designed, Australian-built retractable hose reel, drawing on 15 years of product feedback. "Not just the most innovative hose reel in Australia, but the world," he told Tim. "And it would be built right here."

On 17 September 2024, that hose reel, Evolve, launched.

Today, Hoselink is Australia's leading online gardening retailer, with more than 50 people at our Sydney headquarters and growing across the USA.

Same family. Same no-burst fitting. A lot more hoses.

A HOSELINK outdoor reel mounted on a post in a garden setting with a lake or river and trees in the background.

We care about....

  • Sustainability

    Doing better for the planet is at the forefront of our decision-making. 

  • Innovation

    We work sustainably to provide the best solutions to revolutionise your gardening experience. 

  • Community

    We strive to inspire you and your family to cultivate connections with nature and each other.

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We care about Australia and the planet

We're always pushing to do better for the environment and have committed to building partnerships to help protect and rejuvenate Australian flora and fauna while we cultivate a better world with our sustainability efforts